In today’s digital world businesses in India are rapidly increasing. Every legacy business which has been operating offline for past decades now is evolving, using digital marketing and branding to attract more customers. Combining SEO services and PPC services in digital marketing is a very powerful way to boost online visibility; these two approaches will generate maximum results. At JM Advertising Agency, a leading digital marketing agency in Ahmedabad, we can help you to leverage the power of SEO and PPC services in India together to grow your business.
Easy Ways to Use SEO and PPC Together for More Customers in India
Why Combine SEO and PPC?
In order to have a hassle-free ride using a car, it is mandatory to fill petrol in your fuel tank and air into the tyre. In the same way to grow your business, SEO and PPC are both complementary tools in digital marketing that will ensure better audience targeting for your niche. We, JM Advertising Agency, based in Ahmedabad, offer digital marketing services in Ahmedabad and globally, which include PPC, SEO, video productions, marketing, etc.
PPC services focus on improving organic search rankings over time, whereas PPC services deliver instant visibility through paid ads. By using both of them, your business can leverage the search engine results pages and capture more clicks on your website that will convert your leads into loyal customers, where making content will increase the trust and authenticity of your brands. Though, in order to grow your business, digital marketing plays a vital role.
As an analogy, a digital marketing company in India like ours uses SEO to build long-term authority and PPC to target audiences immediately. This dual approach will ensure your brand stays top-of-mind for potential consumers across India.
1. Use PPC Data to Enhance SEO Strategies
PPC campaigns provide valuable insights into which keywords drive clicks and conversions. By analysing PPC data, a digital marketing agency in India can identify high-performing keywords to target in SEO content. For example, if your PPC services in India show strong results for “digital marketing company in Ahmedabad”, you can optimise your website’s blog posts and landing pages for this keyword to improve organic rankings.
At JM Advertising Agency, we use PPC analytics to refine SEO services in Ahmedabad, ensuring your content aligns with what your audience is searching for.
In simple words PPC provides valuable insights that drive traffic to your website via clicks and conversion through targeting keywords. In PPC you have to pay for each traffic that lands on your website. Let’s take an example: you are providing SEO services in India. Here your keywords will be SEO Service in India, Best SEO service near me, etc. Now you need to select one keyword. Let’s suppose you choose an SEO service in Ahmedabad. Then you choose your budget and start PPC, and when someone writes that keyword, they will show your website link on Google’s first page. In this way you get leads.
2. Target Local and National Audiences Simultaneously
India’s diverse market requires both local and national targeting in order to grow your business. With SEO services in India, you can optimise for broad keywords like “digital marketing company in India” to attract a nationwide audience. Meanwhile, PPC services in Ahmedabad allow you to create geo-targeted ads for local customers searching for “SEO services in Ahmedabad”.
This strategy ensures your digital marketing agency in Ahmedabad reaches both local businesses and those across India, maximising your customer base.
If you want to do SEO and PPC in India, then it requires both local and national targeting. As an example, if you are providing SEO services in India. Then you need to optimise for broad keywords like “Digital Marketing Company In India” to attract an audience from all over India. Whereas for local, you can target PPC services in Ahmedabad that will help you with geo-targeted ads for your local customers who are searching for “SEO services in Ahmedabad”.
In a nutshell, if you want to reach people from all over India, then you can use a “digital marketing company in India”. For local, you can use “Digital Marketing Company Near Me”. By doing this you are telling Google that you want to rank across India, and you also want people in your local city to find your company easily.
3. Dominate SERPs with Combined Visibility
Doing both SEO and PPC will result in enriching your brand’s credibility towards your targeted audiences. Your website will rank first on Google, and people will easily trust your business. But you have to keep in mind that by doing SEO you need to wait at least 6 months to be on the 1st page of Google. Where, by using PPC, you can easily be on the 1st page of Google. As soon as you have a budget, PPC will work better. Where in SEO it takes more effort, but it organically leads to results later.
4. Retarget Visitors with PPC
SEO will help you to reach your targeted audience, but they are not going to convert immediately. With the help of PPC you can target the user who lands organically on your website. As an example: your website got rank 1st in Google on keywords like Best PPC Services In India Then you will easily get traffic towards your website. Visiting a website doesn’t mean they will have your services. But with PPC you can show them banner ads on YouTube, Instagram, Facebook anywhere. By doing constant hammering, you will have better chances that they will convert from your leads to prospects.
5. Test and Optimise Continuously
A successful digital marketing strategy is never like that; once they are set and you press a button, then it is always going to work. It requires constant improvements based on the result you get. You can use this trick to find the best keywords for your targeting. You can start Pay Per Click on a keyword that seems to drive better results. Start A/B testing for better clarification. Once you have the expected result, then you can do SEO on that keyword. You can use Google Keyword Planner or Google Trends to get insight about keywords.
Partner with JM Advertising Agency.
At JM Advertising Agency, we specialise in digital marketing services to boost your results. As we are offering our services globally, you can consider us a trusted digital marketing agency in India. We help businesses to attract more customers through our tailored strategies. If you are looking to grow your business online via digital marketing, then JM Advertising Agency is the cup of tea for you. Contact us today to discover how we can help you to grow your business online.
