VFX - JM Advertising Agency

VFX Service

We are a team of experienced VFX artists, technicians, and motion graphic designers based in London, UK, and India working to elevate your projects with unparalleled visual effects. We are incredibly passionate about VFX (visual effects) and have crafted our own process to make sure that each detail is just perfect and every effect contextually elevates the story. Our highly skilled professionals work closely with you to grasp your concept and implement innovative practices, leveraging modern technology in visual effects for an excellent output.

To better serve this purpose, we thought to pen down the way in which an efficient VFX process starts, even before you approach any video production company with your project. We start by diving into your vision and the project in a first meeting to figure out what VFX style will work best for you.

Our Visual Effects Process

Our VFX journey is guide by a meticulous and effect process that ensure every effect we create is a unique. Here’s a glimpse of our VFX creation stages:

Ideation and storyboarding

From what we know about your project, our VFX artists build the first ideas and visual effects through storyboards. This stage is actually where you brainstorm and draw your ideas as to which effects are displayed. We learn different styles, techniques, and approaches to make the VFX look right for your vision; not only that, but it also supports the narrative.

Pre-planning and visualisation

The process of building a digital mockup of your scenes is paramount to its visual effects. This gives us the ability to plant and see ahead of time, so we can start visualising before the real production grind starts. Using advanced software and tools, we develop pre-vis in order to solve future plan problems with the right workflow streamline before bringing them on set for volitional integration of VFX.

Production and asset creation

Once the pre-visualisation is finalised, we progress to production. VFX: digital assets (3D models, textures, and animations) that generate a whole picture of visual effects are made by our circle team, vfx-artenFact. We always closely pay attention to detail and make sure that every asset is up to standard in order for the outcome of our work to be realistic and powerful.

Compositing and Integration

In post-production, this is composing—or combining multiple visual elements with a scene. We have a team of VFX artists who intricately piece together digital assets with live-action footage and various other elements to make effects look seamless and convincing. Our VFX is seamlessly integrated into the scene using advanced software and methods.

Rendering and post-production

This is a crucial step in which the entire visual effect of being digitised and post-processed is rendered. Teams are using high-end visual effects rendering software and machines to maintain the level of VFX quality and resolution. Following rendering, we then enter the second stage of post-production to make additional fine tuning and changes for the right look and feel.

Final Review and Delivery

This step is after post-production, when we will give a final check to the visual effects and make sure they match our level of quality and your expectations. We will collaborate with you to introduce any final changes and ensure everything is just right. Upon approval, we deliver the final VFX files in whichever format and resolution you choose to fit directly into your project.