Video Editing
A good video can be a great way to capture interest and tell your story in the digital age. JM Advertising Agency edits your unedited videos to become mesmerizing, engaging videos. Based in London, UK, and India, our team of skillfully trained video editors and post-production specialists has a keen eye for detail that, when combined with the quality of your footage, can push the vision you had even further.
Our Approach to Video Editing:
We take a lot of time to work on post-production, so you will have your best performance in every single frame that was recorded during shooting and captured with just one video. We partner with you to realize your vision, utilizing cutting-edge editing technologies and creative approaches.
1. Transforming an idea into a plan:
Initial Animation Brief: Developing a deeper understanding of your project goals, target audience, and creative requirements is paramount to setting up any animation. In the first meeting, our team will explore your vision to get an idea of what you want and guide you through choosing the animation style that may be right for the project. We specialise in 2D and 3D animation for commercials, explainer videos, or digital content, with a custom focus . on what your visuals need.
2. script writing:
From the brief, we understand your project, and then our team writes scripts and storyboards to take you through how each animation will look visually and in a narrative sense. During this stage, it is required to write a discussion and draw sketches that help develop the animation storyline. We experiment with the style, story, and method of your animation to make sure that its own interpretation matches your idea.
3. Storyboarding and Rough Cut: Our professional video editors then craft a storyboard and draft a cut to map out how your finished product will look. This is where the clips that you picked or did not shoot are put together in a sequence to effectively tell your story. Every moment, from pacing to transitions and storytelling, is carefully scrutinized for the rough cut to come as close to your vision as possible. This stage is where your feedback becomes very important, and we partner with you to refine the final output.
4. Advanced Editing Techniques: Once the rough cut is ready, let’s indulge in some advanced editing techniques to sex up your video visually and aurally. We spend hours editing everything in software, which is industry standard and adds effects, color grade, and motion graphics. We make sure that each frame is beautiful and visually resonates with your brand. We also include fluid transitions, seamless cuts, and exciting features to maintain your audience.
5. Sound Design and Editing: A good video is nothing unless it possesses the right audio quality. Sound our sound designers and audio editors ensure your video sounds as good as it looks. We clean and level audio, insert sound FXs, and add mood music to make it a complete auditory story-telling experience! Your video must speak clearly, the sound effects should be synchronized, and it has to have a good soundtrack that helps your audience connect with you.
6. Color grading and correction: Color grading and correction are the final steps to maintain consistency and professionalism. After that, each clip is color corrected one by one to be perfectly in sync with the other clips; colors are adjusted, as are contrast and brightness as well. We match the color grading to your vision, whether that be a high-contrast, vibrant approach or a nuanced cinematic style, in order to elevate the visuals of your video as a whole.
7. Final Cut and Review: We then start incorporating all these advanced editing elements, and we come out with the final cut of your video. Then, this one is heavily reviewed to check if it fits our quality criteria and your expectations. We work closely with you, and any final finishing touches are made just to make sure everything is perfect. We also deliver the best quality, as your satisfaction is something we are not willing to compromise on, and that’s why we always make a video better than anyone else thinks will be possible.
8. Exporting and Delivery: After the final cut is done and approved, we export your video in any format or resolution you’d specify; that way, it will be multipurpose for different platforms and devices. No matter if you need your video for streaming online, broadcast, or internal purposes, we send a top-quality file as required. We will also give advice on how to optimize your video for different platforms so you can reach the audience you want in specific ways.
